Balancing life with a partner, kids, dogs, and a small business sounds like an exhausting endeavor. If, like Jason Henderson and his wife Denise, that business is a pair of dental practices about 230 miles away from each other in Truckee and Palo Alto, California, it can seem nearly impossible. The distance and complexity has made Jason a āreligiousā Surf Air user. He flies in Monday morning, sees patients non-stop at Kings Beach Dental, then flies back Thursday, dining together with his family via video chat every night heās away. Itās āan elaborate example of going where the customer isā; in addition to actually recruiting customers on flights, the dual offices have helped the Hendersons respond to emergencies. Last summer, the CEO of a firm in the Bay Area, a patient of his wifeās, broke three veneers during a boating accident in Truckee, but Jason was in-town and able to fix it, so he didnāt have to cut his vacation short.